A Prediction Model for Initial Trust Formation in Electronic Commerce
نویسندگان
چکیده
منابع مشابه
A Prediction Model for Initial Trust Formation in Electronic Commerce
This research investigates trust-building strategies that may influence transactions between individuals and unknown Internet firms, focusing on three influential components that mediate the relationship between online shoppers and online vendors. Results indicate significant direct effects for trust in the Internet infrastructure, susceptibility to the social influence of media, and the presen...
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This study investigates initial trust formation with an unknown online company. Based on data collected from 628 respondents, the results indicate significant direct effects for trust in the Internet infrastructure, susceptibility to the social influence of media, and the presence of influential site characteristics, on user willingness to provide personal information to unknown Internet firms....
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Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
متن کاملA Trust Model for First Trade Transactions in Electronic Commerce
In this paper we extend the generic trust model that was introduced in Tan and Thoen. The model of Tan and Thoen addresses in a generic way the issues related to how to build trust for conducting a first trade transaction in electronic commerce (i.e. a trade transaction in an electronic environment between two possibly international parties who are new to each other or have not conducted trade ...
متن کاملToward a Generic Model of Trust for Electronic Commerce
In this paper we present a generic model of trust for electronic commerce. The basic components of the model are party trust and control trust. We argue that an agent’s trust in a transaction with another party is a combination of the trust in the other party and the trust in the control mechanisms for the successful performance of the transaction. The generic trust model can be used for the de...
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ژورنال
عنوان ژورنال: International Business Research
سال: 2010
ISSN: 1913-9012,1913-9004
DOI: 10.5539/ibr.v3n4p17